SKAM has crafted an identity for a celebrity, showing how a retail brand platform of a famous person should really work.
About Tutta Larsen
A great talent and a bright soul.
She has extensive experience working at major Russian TV channels and radio stations. She is widely popular not only in Russia and CIS but the world as well. She is globally recognized by media professionals for her work at MTV Russia.
A caring mother of three, an interesting personality and an extraordinary talent. It’s Tutta Larsen.
Our design is simple, honest and accessible, just like Tutta.
Friendly identity that speaks for itself.
Love everyone, trust just a few, do no wrong.
Sometimes let yourself be serious and brutal.
A powerful message in a simple form.
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— Guys from SKAM do not just create designs. They create meanings. A legend. Working with them was like psychotherapy for me, where you experience a range of different emotions — doubt, surprise, fear, but in the end — delight. Because they manage to get into your subconscious, lure the real you out of there and visualize it! They have no boundaries and rules, no authorities and doubts. They see the heart of the brand and make it beat!