A SKAM PROJECT
NEW ANNUAL REPORT STANDARD FOR
THE MARKET LEADER
THE MARKET LEADER
SKAM created and developed the style of the Annual Report 2020 for the leader in the children's goods sector in Russia and Kazakhstan, as well as a significant player in Belarus.
About Detsky Mir
The Company is one of the largest and fastest growing online players in the children's goods market in Russia. Detsky Mir is the most identifiable brand among children's goods retail chains in Russia with 73 years of history.
The Group comprises Detsky Mir and Detmir Pickup retail chains, the detmir.ru online store and marketplace, as well as Zoozavr pet supplies retail chain. The Company operates a retail chain of 832 Detsky Mir stores located in 331 cities of Russia, Kazakhstan and Belarus, 16 Detmir Pickup stores, as well as 20 Zoozavr stores as of 31 December 2020. The total selling space was approximately 897,000 square meters.
Detsky Mir Group is strengthening its leading position in the children's goods market and has maintained high top-line growth over recent years. Detsky Mir Group's revenue increased by 11% year-on-year to RUB 142.9 bn in 2020.
The Group comprises Detsky Mir and Detmir Pickup retail chains, the detmir.ru online store and marketplace, as well as Zoozavr pet supplies retail chain. The Company operates a retail chain of 832 Detsky Mir stores located in 331 cities of Russia, Kazakhstan and Belarus, 16 Detmir Pickup stores, as well as 20 Zoozavr stores as of 31 December 2020. The total selling space was approximately 897,000 square meters.
Detsky Mir Group is strengthening its leading position in the children's goods market and has maintained high top-line growth over recent years. Detsky Mir Group's revenue increased by 11% year-on-year to RUB 142.9 bn in 2020.
Meet
The Detsky Mir Annual Report 2020
The Detsky Mir Annual Report 2020
Throughout the development of the Annual Report we were inspired by Scandinavian Hugge philosophy — it fits into a few basic rules that allow to create an atmosphere of tranquility and friendlyness, combined with the leader traits of Detskiy Mir.
We specifically used images of wooden toys for a more pronounced demonstration of results, while simulteniously tributing high eco-friendly standarts of Detskiy Mir
A New age Design for the Russian Stock Market
The perfect combination of friendly graphics and minimalist financial information
Look how gorgeous it is!
“
— On behalf of the Company, I would like to express my gratitude to the SKAM Team. Developed visual style of information presentation very accurately reflects modern approach, dynamic pace of the Company's development and the scale of our achievements in 2020
Creative Directors
SLAVA KUTEEV and ALEXEY MASLOV
Special Thanks for
3D Artist IGOR KRASNOV / Typesetter LIZA PISANKO /
Designer MASHA MIHAILOVA
SLAVA KUTEEV and ALEXEY MASLOV
Special Thanks for
3D Artist IGOR KRASNOV / Typesetter LIZA PISANKO /
Designer MASHA MIHAILOVA
Before you go
FOR GENERAL PUBLICITY INQUIRIES
PLEASE CONTACT
PUBLICITY@SKAM.TEAM
PLEASE CONTACT
PUBLICITY@SKAM.TEAM
